Opinions expressed by Entrepreneur contributors are their own. I work with many business owners across many different industries, from making pizza to making houses. And all of them have very different views on the same subject: making money. I opened my first business, because the guy I was working for was a complete (fill in…
Opinions expressed by Entrepreneur contributors are their own. With a downturn in the economy, entrepreneurs are wondering how to do more with fewer full-time employees. It doesn’t mean shouldering extra work themselves. While we temporarily delay hiring, there is a way to get just enough of their experience to help improve our business. As an…
Opinions expressed by Entrepreneur contributors are their own. Marketing tactics and the understanding of how audiences respond to marketing evolve alongside the times. Trends and behavioral patterns all play a part in determining the most effective methods of marketing. Traditional marketers will have you know that the “four Ps” are a tried and tested method…
Opinions expressed by Entrepreneur contributors are their own. With Asian American and Pacific Islanders Heritage Month in the rear view mirror, we must remember to not lose focus on the entrepreneurs contributing $909 billion to the U.S. GDP and employing more than 4.6 million people across our country. At Hello Alice, we tapped into our…
Opinions expressed by Entrepreneur contributors are their own. There are two sides to every coin, and this time, it’s the endless debate on paid marketing versus organic marketing. The core difference between organic versus paid is goal alignment. To build trust, an audience and engagement, organic always wins. To get conversions and retention in place,…
Opinions expressed by Entrepreneur contributors are their own. It’s Monday morning and you’ve just begun your work week. You have your coffee and sit at your computer ready to take on the day— and then it hits you — you have two blog deadlines to be submitted by the end of the day. Right before…
Opinions expressed by Entrepreneur contributors are their own. Your business‘s value proposition is one of the most valuable tools it has to attract loyal customers, prospective employees and potential business partners. A value proposition tells prospects why they should choose your business over other competitors and proves why your organization is a leader among others…
To be successful with your online community, you need to make sure your audience knows you and what you stand for. Brand identity is great, but clear brand identity is vital in most markets nowadays. Gray areas leave members unclear where a brand stands and create doubt, so make sure yours is distinct and original…
Opinions expressed by Entrepreneur contributors are their own. With the onset of the Covid-19 pandemic in early 2020, education institutions faced unprecedented challenges and operational uncertainty as the world entered lockdown. Quickly realizing that the shutdown, initially forecasted for a few weeks, would be much longer than anticipated, many institutions adapted innovative technological solutions to…
Opinions expressed by Entrepreneur contributors are their own. The housing market has slowed after a pandemic-induced frenzy, and real estate firms are trying to pivot in anticipation of a possible downturn. As mortgage interest rates rise and home sales continue to steadily drop, Redfin and Compass are cutting workforces by hundreds. In filings with the…